I recently ordered a few things from Earth Tu Face and am now hooked on their multi-purpose Skin Stick and Body Butter. I have to admit, their logo initially drew me to their website, but their products and story have turned me into a fan.
The company was started by herbalists Marina Storm and Sarah Buscho who believe "you should never put on your skin what you wouldn't put in your mouth." I am not normally one to alter my skincare products, so after hearing I was interested in Earth Tu Face, Marina was nice enough answer some questions for me:
AVA / What inspired you to start Earth Tu Face?
ETF / Before we started working together, we both created our own products (for ourselves at home) and then came together to form Earth Tu Face. For Sarah, it was originally out of necessity—she was allergic to anything synthetic on her skin. For me, I started to read ingredient labels and research ingredients. I found out that you couldn’t trust what was for on the shelves to be safe for your skin. So many products actually contain carcinogens and toxins—and all of that stuff is actually soaking into your body because the skin is an absorbing organ. We were also inspired by the idea of the food movement Alice Waters pioneered.
ETF is kind of about starting a beauty revolution, helping people (women, men, people of all ages) to see that it matters what you put on your body just as much as what goes into your body.
